The Advantage Of Submitting Your Website To Directories
Over Search Engines
When it comes to traffic to your website the best traffic
you can get is targeted traffic. By that we mean people who
want to be on your website. They have found you via some form
of marketing and have arrived in a curious state of mind.
One way to get traffic to your website is to submit your
website URL to multiple directories. Both free directories and
paid directories. This is known as a backlink and can bring you
traffic for years to come.
In this article we will look at the advantages a directory
submission can give you over what you get from search
engines.
The first biggest advantage is time. To get a website or
blog to the top of a major search like Google or Yahoo takes
time and good search engine optimization practices. Depending
on your skill level, that does not happen over night.
When you submit to a directory should submit with search
engine optimization in mind. Optimizing your submission around
the primary keyword for your website will get a search engine
spidering your site quicker than waiting for them to find you
on your own.
When you submit you can do it manually meaning you type
everything yourself or you can pay a service to do it.
As with many things on the internet it comes down to time
and money. Which do you have more of? If you do it manually
submit to the correct category that mirrors the theme of your
website. Start by submitting to more well known directories
that have a higher page rank according to Google.
When you view a directory as a backlink for search engine
rankings instead of traffic you will be more willing to submit
to a free directory and maybe a paid directory as well. This
becomes a matter of budget. Doing a paid submission to a
directory like Yahoo could pay off for you in terms of traffic
and a quality backlink, but the cost of $299 scares many people
off.
Submitting to free directories will give you a backlink that
can help you regardless of the PR of the free directory.
Remember things on the internet are always changing. A free
directory with no PR today can have a PR4 in 3 months.
Ranking high on a search engine for keywords relating to the
theme of your site is a worthwhile venture, but you have to
view it as a long term project. Directory submissions to both
free and paid directories will help you get to that point.
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